image image image image
Problem: nowadays working parents spend less and less time with their children. Some parents use Skype to communicate with kids but can't explain their absence in the right way. Solution: Skype Bedtime Calls is a series of therapeutic fairy tales written by child psychologists for kids of different age. Stories explain to children why their parents had to stay at work. Results: - Skype became an emotional platform for family communication - More than 2 million of users were overed. - 44% of users came back to the project more than once.