Problem: nowadays working parents spend less and less time with their children. Some parents use Skype to communicate with kids but can't explain their absence in the right way.
Solution:
Skype Bedtime Calls is a series of therapeutic fairy tales written by child psychologists for kids of different age. Stories explain to children why their parents had to stay at work.
Results:
- Skype became an emotional platform for family communication
- More than 2 million of users were overed.
- 44% of users came back to the project more than once.