LeVital exists on Kazakhstan market more than 5 years and locally is main competitor of Activia (Danone). Lately brand faced problems: outdated appearance and messy communications, poor range navigation and cannibalization inside of the range - low fat products looked exactly like regular range. We created new minimal design for low-fat range leaving it clean only underlining benefits. So new design looked more like functional drink. We left only logo and contoured the text zone so it stood out well on the lively diary shelf of the local supermarket.