Logo & Brand Identity Development of a logo and visual identity system for a retail chain specializing in household goods. The primary objective was to create a modern, distinctive brand image that would visually communicate the company’s key characteristics and be instantly recognizable to its target audience. The logo was designed to become the main visual identifier of the online store and work effectively across all digital customer touchpoints. Particular attention was paid to a contemporary digital aesthetic, simplicity, clarity, and memorability. To evaluate how well the visual concept aligned with the target audience’s expectations, the proposed design solutions were tested with representative customer groups. Following approval of the logo, a comprehensive visual identity system was developed, including a set of brand elements designed to ensure a consistent and cohesive brand presence across all communication channels. The result is a modern, functional, and scalable visual identity tailored primarily to the digital environment and the specific needs of an e-commerce brand. © 2025 AZARNOV DESIGN. All rights reserved.