Креативный бриф: Название компании для консалтинговой фирмы в сфере образования
Цель:
Разработать уникальное и запоминающееся название для нашей образовательной консалтинговой компании, которое будет хорошо звучать как на английском, так и на русском языках, отражая основные ценности и видение нашего бренда. Название должно быть легко произносимым и запоминающимся, а также вызывать ощущение глобального расширения возможностей карьеры, поиска, достижений и связей.
Переведено с помощью DeepL.com (бесплатная версия)
ENGLISH
Creative Brief: Company Naming for Education Consulting Firm
Objective:
To develop a unique and memorable name for our education consulting company that resonates well in both English and Russian, reflecting our brand's core values and vision. The name should be easy to pronounce, spell, and evoke a sense of global career empowerment, exploration, achievement, and connection.
Background:
Our company stands for the practice of starting a global career. We empower a generation of game changers to level up their future through personalized coaching, interactive guidance, and comprehensive consulting support. We assist students in identifying their interests, passions, and strengths, exploring educational paths, and achieving academic and professional excellence.
Brand Framework Highlights:
Central Idea: The practice of starting a global career.
Purpose: Empowering a generation of game changers to level up their future.
Exploration: Helping students envision a future they'd love to fulfill.
Achievement: Equipping students with the knowledge, skills, and mindset needed to excel.
Connection: Creating a supportive space for real-world advice and opportunities.
Proposition:
Win a Dream Offer: Craft standout applications to secure offers from dream universities.
Master the Move: Guide students in transitioning to a new country and settling in.
Sync with the Locals: Help students integrate with the local community and lifestyle.
Principles:
Challenge Ourselves and Others: Turning daunting processes into fun and rewarding experiences.
Students at Center Stage: Empowering students to take control of their educational journey.
Collaborative Growth: Engaging with the educational ecosystem to support continuous growth.
Target Audience:
Students aspiring to study abroad, their families, educational institutions, and industry professionals.
Deliverables:
Company Name:
A name that resonates in both English and Russian.
Easy to pronounce and spell in both languages.
Reflects our brand's vision, values, and global outlook.
Mockup Logos:
Visual representations of the proposed names.
Designs that align with our brand's identity and appeal to our target audience.
Requirements:
Name Characteristics:
Should evoke a sense of global ambition and educational excellence.
Must be unique and not easily confused with existing brands.
Culturally sensitive and appropriate for both English and Russian-speaking markets.
Logo Design:
Modern, clean, and professional.
Should complement the name and reinforce the brand's identity.
Versatile for use across various platforms (website, social media, print materials).
Deadline:
Please submit your proposals including the company name and mockup logos (preferrable)
Contact:
We look forward to seeing your creative and impactful proposals that will help us establish a strong brand presence in the education consulting industry.
Опубликован 24.05.2024 в 14:53 Последнее изменение: 26.05.2024 в 23:59