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Инна Рысь  
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Design culture and Design research in Fashion Styling 
Riccardo Terzo, IED Milan Alumni, stylist and fashion editor, Vogue Italy 
Olga Myelkova, IED Group Area Manager for Russia 

part 1: who is stylist 
part 2: the styling method 
part 3: styling history  from ray petri to lotta volkova 
part 4: case study  vogue italia and franca sozzani 

part 1: who is a stylist 
stylist [from the verb to style, in the past wardrobe stylist] 

stylist / celebrity: a consultant who selects the clothing advertising campaigns, music videos, or any public appearances made by celebrities or public figures 
stylist / creative: part of a larger creative team who works with a fashion designer and his team to put together a collection 
stylist / fashion: a consultant or an editor who selects the clothing and gives ideas for published editorials (magazine or web); a fashion editor works also on fashion contents for a magazine. 

part 2: the styling method 
a stylist represents whatever he/she wants in a fashion image: aesthetics, social issues, reality, fantastic worlds, underground cultures,  
it depends on the approach  a stylist can either represent him/herself on a photo or a totally different world. 
two opposites in fashion: anna dello russo and grace coddington. 

in general, the most important things for a stylist are his/her own cultural background, curiosity and being a visionairy. 
the cultural background is very linked to curiosity. a stylist should know as much as he/she can about cinematography, photography, art, literature, social changes: culture in all its shapes is fundamental. 

culture let you spot any reference and let you understand all the images that surround us everyday – and this is possible only through a daily visual/ cultural research. 
knowing the archives is the most important thing to foresee the future. 

the vision is the result of the knowledge and the sensibility of a creative person. this is what the fashion industry wants now: 
identity and a vision 

this is also the main problem of the industry nowadays. its hard to see and create something new when we can reach every corner of the world just with an app: facebook, instagram, tumblr, pinterest 

part 3: styling history  from ray petri to lotta volkova 
through style (and stylist) you can recognize all the decades. these are the most representative stylists for each decade starting from the 80s, when the modern idea of styling was born. 

ray petri 
buffalo  80s style  first stylist ever  a voice for london minorities 

carlyne cerf de dudzeele 
90s baroque  eccentric french chic  top models  streets + couture 
melanie ward 
90s minimalism  era of plague and wars  heroine chic  vs baroque establishment 

2000s 
global mash up  sex sells  controversial campaigns  kitsch = chic 

today 
global confusion  lost identities  recontextualize the past  where to go? 

part 4: case study  vogue italia and franca sozzani
Опубликован 25.04.2018 в 10:27
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