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One-to-One Connections:
Combining the direct re¬sponse capability of the Web with this emotional engagement, online video makes it easy or viewers to act on that new connection, creating positive ROI for businesses one viewer at a time.
Authentic, information-based video that meets the need of the viewer when they click ‘play’ will outperform other types of video that ignore this user-driven experience.
Direct Response:
Part of the power of the Web lies in viewers’ ability to consume information and make instantaneous buying decisions based on these marketing messages. Online video can amplify this behavior by creating a compelling call-to-action that is immediately tied to purchase opportunities. two important studies, one by the Marketing Sherpa and one by Iinternet Retailer , both show the significant impact that video has on improving conversions from visitors to customers in both on and offline settings.
Опубликован 11.03.2010 в 23:09 Последнее изменение: 11.03.2010 в 23:19