Bringing vitamins to the bulk section: Q&A with VitalBulk's Mark James
VitalBulk's Mark James chats about how he came up with the idea for a bulk vitamin dispenser, how it works, and how the reaction has been so far from retailers and consumers.
The latest addition to a growing trend toward bulk? Dietary supplements. We talk with Mark James, the entrepreneur behind VitalBulk, about the eco-friendly, cost-effective and consumer-friendly trend.
newhope360: Why did you start VitalBulk?
Mark James: My parents ran a health food store in San Anselmo, Calif., called Healthwise. I started working in sales for Nature's Life in 1991 and am now an independent sales representative for Vitamer Labs. Working in stores for 20 years, I looked at the packaging and the way things are getting more expensive every year. Supplement makers are pricing themselves out of the lives of many people who need them and would benefit. We all know that people who have access to dietary supplements live longer, and I see this as an excellent way to increase the public's exposure to basic nutrition.
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