What do we expect from your work:
• Click capacity analysis by following channels: Facebook, twitter, google, programmatic, SEO
• Media plan for this CPC channels: channel, capacity per month, CPC
• Awareness campaign media plan (OLV, banners, promo-posts) for increasing brand recall: channels, frequency, CPM, capacity for TA
• Competitors analysis and competitive categories for conversion to sale online
• Forecast of sales from site
• Awareness campaign impact analysis on direct traffic, CPC channels increase and conversion rate on sale
• Creating sales plan for 3 years
Region: USA
TA: young women (18-34) and parents of young girls (10-17) who worry about their safety
Product: Smart jewelry with security function
Competitors:
• CUFF.
• Revolar.
• Silent Beacon.
• Wearsafe.
• Safelet.
• Roar (Athena).