По договоренности
Здравствуйте нужно написать literature review на тему управление продажами в сфере b2b на 3-4 стр. Литературу нужно найти самостоятельно.
Срок выполнения до 17-00 18 января.
Требования
a/Объем 3-4 стр. Шрифт Times New Roman 14 через 1,5 интервала. Поля слева 2,5, остальные – 2 см. Первый абзац во всех частях – от левого края, все остальные – с красной строки, либо все в Block style (т.е. все абзацы от левого края, между абзацами пустая строка)
The number of sources used should be no less than 6 including no less than 3 English-language sources.
structure – Introductory paragraphs (paragraphs) naming the research problem and the source of the genral theoretical framework
The theoretical literature – summary
– assessment : positive and negative criticism (it is easier to place it immediately after each source)
The empirical literature – summary
– assessment : positive and negative criticism
the justification of your choice of your research problem = the logic of the previous parts should lead to justifying your choice of the research problem.
Inside the theoretical and empirical literature parts of your literature review, you may choose any of the patterns of arranging the material – chronological, conceptual or opposing camps (see pp 9 — 10 of 'Academic Project Presentations' textbook)
If you cannot distinguish between the theoretical and empirical literature, you can do without it but remember that the first variant is better. The most important thing is not to forget about the assessment (positive and negative criticism) which should logically lead to justifying the choice of your research problem.
Language
– Use cliches from 'Academic Project Presentations' textbook Units 1 — 3 and from the article 'Standartization versus adaptation of international marketing strategy' we have already translated (text 4 in the Reader sent to you at the beginning of your course)
– Use formal style
– use citing
Citing
For citing, use the rules in the first attched file. Do not use the footnotes at all (footnotes = сноски внизу страницы). For quoting in the text, you should use the first part of the article ('Quoting references') and the second column of page 2 of the article. The rest of the article is about constructing the list of references at the end of your Project Proposals, you neddn't compile the list of references now, but you can do it, I will look through it if you do it.