Green consumers segmentation: Портфолио фрилансера Константин Иванов 25.01.2020, работа №1 - FL.RU
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Константин Иванов
Константин Иванов

Green consumers segmentation

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Segmentation of green consumers in Russia. Steps: 1. Collection various behavioral, demographic, psychographic attributes of green consumers via literature review 2. Questionnaire formation 3. Collection of 1000+ profiles 4. Analysis of data with regression, segmentation, ANOVA, correlation analysis 5. Wrote a report with pdf (vector) graphics