План
Marketing Goods and Services
1. Introduction, plan
2. Definition of marketing
3. The essence of marketing, its role in advertising and products promotion.
4. Marketing mix and its role in risk management.
5. Market segmentation and market research and their importance for a company's success.
6. Decide on the criteria for evaluating a product and a service.
7. The 4 "P's" and 3 "C's" in marketing a product and a service.
8. What sphere of economic life of a country is more important nowadays: service or production? Give your reasons.
9. Conclusion
Раскрыть подпункты и логически связать их. Опорный материал вышлю потом
Объем около 2стр, но не больше стр A4 Times new Roman 14 пт 1,5 интервал
Опубликован 04.04.2013 в 12:40
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